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New York





Rona Siegel is a native New Yorker who has been obsessed with fashion since her childhood.  Her father had a career in television which led to Rona growing up around celebrities and musicians. Representing talent was a career choice that happened very naturally.

She began as a model agent at Wilhelmina, followed by Next Model Management, where she helped launch the careers of legendary supermodels such as Gia Carangi, Patti Hansen, Beverly Johnson, and Cynthia Bailey. She then made the leap to establish her own agency, Rona Represents, working with the most dynamic photographers, stylists, creative directors, hair stylists, makeup artists, and manicurists in the industry. Spanning the arenas of fashion, beauty, and entertainment, Rona has worked with luminaries such as Beyoncé, Jennifer Lopez, Jessica Chastain, Lupita Nyong’o, Common, Questlove, among others.

Rona takes pride in representing people at the top of their game and her motto is: “You’re never as good as your booking, you’re only as good as your rebooking”.